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TikTokE-commerceDay in the life

E-commerce TikTok video that did 12× its author's usual

😱😱 My @target already started putting out some back to school finds and they are SO GOOD!!!! 😳😳👏🏽👏🏽👏🏽😍😍 #targetfinds #targethaul #target #targetdollarspot #targetshopping @U Brands

@dianeandstuff · 28K followers

×12its author's usual

This creator normally gets 9.1K views. This one got 107K. That gap — not the raw number — is what makes the format worth copying.

A creator walks through Target's back-to-school section, showcasing various items like pencil cases, lunch bags, screen cleaners, aesthetic pencils, jumbo paper clips, and notebooks, highlighting their features and prices.

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107K
Views
6.3%
Engagement
75/100
Virality

Likes 6.8KComments 27Shares 547

Why it worked

The video works because it taps into the popular "haul" content format, specifically for back-to-school shopping at a widely recognized retailer like Target. The creator's genuine excitement and personal recommendations make the products appealing. The quick cuts and focus on individual items keep viewers engaged, and the clear pricing information adds value for potential shoppers. The use of "OMG!!" and heart-eye emojis in the on-screen text creates an immediate emotional connection and curiosity.

Clear product showcasingEnthusiastic voiceoverRelevant on-screen textHighlights affordabilityGood variety of products
product reviewshopping haulback to school

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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