×18801“POV: you are nails (being packed)”
@yijiu_official · 97K followers
×18801its author's usual
This creator normally gets 1.1K views. This one got 20M. That gap — not the raw number — is what makes the format worth copying.
A person packs press-on nails into a clear plastic case, using a tool to carefully place each nail. The video alternates between close-ups of the packing process and a POV shot of the person's face, reacting to the packing.
Open original ↗20M
Views
6.3%
Engagement
90/100
Virality
Likes 1.2MComments 501Shares 1.9K
Why it worked
The POV perspective creates an immersive and relatable experience, making viewers feel like they are the product. The ASMR-like sounds of packing and the close-ups of the detailed nails are satisfying and engaging, while the creator's reactions add a touch of humor and personality.
Engaging POV perspectiveSatisfying ASMR soundsHumorous creator reactionsClear product displayTrending audio use
product showcasecustomer experiencebehind the scenes
How to reproduce this format
More e-commerce hooks that worked
“50 ct. light pink + lilies 🌺”×6681 its author's norm
“About to risk my nails for your information”×5914 its author's norm
“The toy-saving mom hack I didn’t know I needed! 🙌”×5830 its author's norm
“Why is this so therapeutic...”×4791 its author's normExplore more
@yijiu_official full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views