“POV: you are nails (being packed)”
@yijiu_official · 97K followers
We have not measured this creator's own baseline yet, so we cannot say whether 20M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person packs press-on nails into a clear plastic case, using a tool to carefully place each nail. The video alternates between close-ups of the packing process and a POV shot of the person's face, reacting to the packing.
Open original ↗20M
Views
6.3%
Engagement
90/100
Virality
Likes 1.2MComments 501Shares 1.9K
Why it worked
The POV perspective creates an immersive and relatable experience, making viewers feel like they are the product. The ASMR-like sounds of packing and the close-ups of the detailed nails are satisfying and engaging, while the creator's reactions add a touch of humor and personality.
Engaging POV perspectiveSatisfying ASMR soundsHumorous creator reactionsClear product displayTrending audio use
product showcasecustomer experiencebehind the scenes
How to reproduce this format
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