What should a UGC creator actually cost?
Paste any Instagram, TikTok or YouTube handle. Get an honest rate priced from real median views and engagement — not a follower-inflated rate card.
Priced from what people actually watch
Follower count is the most gamed number in creator marketing. We start from the metrics that are hard to fake.
Not the one viral outlier — the median of recent posts. What a typical video from this creator actually reaches.
Likes, comments, saves and shares over real views. Whether the audience cares, not just how big it is.
A US audience prices very differently from a low-CPM region for the same views. We adjust for where the audience actually is.
UGC deliverable rates by tier
A UGC deliverable is content you license for your own channels and ads — priced as a flat production fee. These are the base bands (US audience); other geos scale from here.
| Tier | Who | Per video (US) |
|---|---|---|
| Entry | Nano creators, building a portfolio, lighter engagement. | $117–$195 |
| Mid | Consistent output, solid engagement, some brand work. | $234–$390 |
| Pro | Proven UGC creators, strong engagement, repeat brand deals. | $439–$731 |
Audience country changes the price
A creator with the same views is worth more with a high-CPM audience. Relative to a US audience (1.0×), here is roughly how a mid-tier UGC rate scales:
Mid-tier base ($240) × geo multiplier. Sponsored-post rates use real median views × a $15 base CPM, adjusted for engagement and geo.
Want the full picture on a creator?
The full report adds the audience breakdown, top posts, UGC score, growth trend and whether they're a real UGC creator, an influencer or a brand.
- Creator type — UGC vs influencer vs brand
- Honest UGC + sponsored ranges from real data
- Top posts, engagement and growth trend
UGC pricing questions, answered
How much should a UGC creator charge per video?+
Most UGC deliverables land between $80 and $600 per video depending on the creator's tier, engagement and geo. Entry creators start around $100–150, mid-tier around $200–300, and proven creators with strong engagement and a US/UK audience reach $400–600+. Our calculator prices from the creator's real median views and engagement rate, then adjusts for their audience geo — not from follower count.
Why shouldn't I pay based on follower count?+
Follower count is the most inflated and most gamed number in creator marketing. A creator can have 500K followers but 8K real views per post — you'd be paying for an audience that never sees the content. Honest pricing starts from median views (what people actually watch) and engagement (whether they care), which are far harder to fake.
How does the calculator estimate a price?+
We pull the creator's recent posts, take the median views, likes, comments, saves and shares, and compute a real engagement rate. A flat UGC deliverable rate comes from the creator's quality tier and audience geo; a sponsored-post rate comes from real median views × an engagement-adjusted CPM. We also show the inflated follower-based 'rate card' number so you can see the gap.
Is a UGC rate the same as a sponsored post rate?+
No. A UGC deliverable is content you license to run on your own channels/ads — priced as a flat production fee. A sponsored post is the creator posting to their own audience — priced from their real reach. The calculator shows both so you know which one you're actually buying.
Does audience country change the price?+
Yes, significantly. A US or UK audience carries a premium (higher purchasing power and ad CPMs), while audiences in lower-CPM regions price lower for the same view counts. The calculator applies a geo multiplier based on where the creator's audience actually is.
Is the calculator free?+
Yes — paste a handle and get an instant estimate with no login. The full report (audience breakdown, top posts, UGC score, growth and creator type) is available when you sign up.