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“Don't get me wrong, I love looking sun-kissed as much as the next girl, but I do not like sun damage.”

@notbrookemonk · 13M followers

×2its author's usual

This creator normally gets 754K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates mixing sunscreen with foundation to avoid sun damage while still achieving a sun-kissed look. She applies the mixture to her face, then shows the sunscreen's texture and how it blends seamlessly without a white cast, leaving a healthy glow.

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1.4M
Views
6.4%
Engagement
75/100
Virality

Likes 89KComments 452Shares 317

Why it worked

The video works because it addresses a common beauty concern (sun damage vs. tanned look) and offers a practical, easy-to-follow solution. The creator's personal endorsement and demonstration build trust, while the clear visuals of the product and its application make it highly persuasive for viewers looking for a similar benefit. The before-and-after effect of her flawless skin after applying the product serves as strong social proof.

Clear demonstration of product benefits.Addresses a common pain point for makeup wearers.Visual proof of no white cast and flawless finish.Strong call to action with a discount offer.
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How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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