×3443“The new lashes? They’re called Chicago nights by JOMAY💜🥳”
@jomaybeauty_official · 5.9K followers
×3443its author's usual
This creator normally gets 3.3K views. This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A close-up video demonstrates the application of magnetic false eyelashes to an eye, showing how the top and bottom lash strips snap together around the natural lashes.
Open original ↗11M
Views
1.5%
Engagement
85/100
Virality
Likes 174KComments 2.6KShares 13K
Why it worked
The video works because it provides a clear, satisfying demonstration of a beauty product. The close-up view allows viewers to see the product in action, addressing a common pain point (lash application) with a seemingly easy solution. The trending audio adds to its appeal, making it discoverable and engaging.
clear demonstration of product usesatisfying visual of lashes snapping into placetrending audio increases discoverabilityhighlights the product's benefits (ease of application, dramatic effect)
product demonstrationbeauty hackssatisfying content
How to reproduce this format
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