×2“Unbox My Skincare Fridge”
@beccaxbloom · 6.1M followers
×2its author's usual
This creator normally gets 3.9M views. This one got 5.9M. That gap — not the raw number — is what makes the format worth copying.
A woman unboxes and sets up a new orange SMEG mini-fridge, which she intends to use for her skincare products. She shows the exterior and interior, mentioning she'll fill it later and places a plush toy inside for now.
Open original ↗5.9M
Views
7.1%
Engagement
85/100
Virality
Likes 420KComments 1.2KShares 5.3K
Why it worked
The video works because it taps into the aspirational lifestyle of luxury skincare and home goods. The unboxing format creates anticipation, and the vibrant orange SMEG fridge is visually appealing, making it shareable. The creator's enthusiasm and the reveal of a high-end item resonate with viewers interested in beauty and luxury.
Aesthetic appeal of the product and settingClear, enthusiastic presentationRelatable desire for organization and luxury itemsGood pacing and engaging cuts
unboxingluxury lifestyleskincare routine
How to reproduce this format
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