“$0 Temu Squish Toy Haul”
@leeleetap · 1.6M followers
This creator normally gets 1.3M views. This one got 28M. That gap — not the raw number — is what makes the format worth copying.
A man unboxes and demonstrates various squishy toys from Temu, highlighting that they are free for new app users. Each toy is shown with its product image and a '$0.00' price tag, accompanied by ASMR-like squeezing sounds.
Open original ↗Likes 126KComments 3.8KShares 11K
Why it worked
The video works by combining the popular 'haul' format with satisfying ASMR sounds and the irresistible appeal of 'free' products. The visual display of each item with its $0.00 price tag creates a strong incentive for viewers to check out the offer. The ASMR element makes the video highly engaging and shareable, tapping into a broad audience interested in sensory experiences and product reviews.