×14E-commerce TikTok video that did 14× its author's usual
If your blonde gets brassy fast… @K18 Hair’s new TripleBright purple shampoo helps ✨ One wash removes up to 3 months of brass for brighter, healthy blonde at home Available at Sephora🖤 #k18results #k18partner #sephora #blondehair #bleachedhair
@valeriavel99 · 470K followers
This creator normally gets 1.3M views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a blonde woman's hair transformation using K18's TripleBright purple shampoo and Leave-In Molecular Repair Mask, demonstrating how to achieve salon-fresh blonde hair at home. It highlights the before and after results, emphasizing the product's ability to remove brassiness and repair damage.
Open original ↗Likes 24KComments 108Shares 684
Why it worked
The video effectively uses a clear before-and-after comparison to demonstrate the product's efficacy, creating a strong visual impact. The ASMR-like sounds of hair brushing and product application, combined with on-screen text explaining product benefits, make the content engaging and informative. The use of a popular, recognizable brand like K18 also adds credibility and attracts viewers already familiar with the brand.
How to reproduce this format
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