×443“Let's review and rank the entire Athena Club body mist collection from least favorite to favorite!”
@aliciac.e · 38K followers
This creator normally gets 16K views. This one got 7.3M. That gap — not the raw number — is what makes the format worth copying.
A woman reviews and ranks eight different Athena Club body mists from least favorite to most favorite, describing the scent notes and comparing them to other popular fragrances.
Open original ↗Likes 410KComments 1.1KShares 7.1K
Why it worked
The video works because it provides a detailed, personal review and ranking of multiple products from a single brand, which is highly valuable for consumers interested in purchasing. The comparisons to well-known fragrances help viewers understand the scents better. The creator's engaging and expressive delivery keeps the audience interested, and the clear visual presentation of each product and its scent notes makes the information easy to digest.
How to reproduce this format
More e-commerce hooks that worked
“About to risk my nails for your information”×5914 its author's norm
“The toy-saving mom hack I didn’t know I needed! 🙌”×5830 its author's norm
“Why is this so therapeutic...”×4670 its author's norm
“50 ct. light pink + lilies 🌺”×3702 its author's norm