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TikTokE-commerceTalking head

“Are you swimming on ur period?”

@mysecretswim · 331K followers

We have not measured this creator's own baseline yet, so we cannot say whether 17M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A young woman stands on a beach and answers a common question about swimming on her period, promoting period swimwear. She uses a trending audio that asks questions and provides answers.

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17M
Views
7.0%
Engagement
85/100
Virality

Likes 1.2MComments 1.2KShares 12K

Why it worked

The video addresses a common, relatable concern for many women in a direct and informative way, using a popular audio trend. The product offers a practical solution to a widespread problem, making the content highly shareable and engaging for its target audience.

Addresses a common pain point directlyUtilizes a popular trending audio effectivelyClear product promotion without being overly salesyRelatable and engaging for the target audience
product demonstrationmyth bustingproblem/solution

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