TikTok video breakdown
💃💃 #periodswimwear #periodbikini #girls
@mysecretswim · 331K followers
We have not measured this creator's own baseline yet, so we cannot say whether 25M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two girls stand in a pool, comparing a tampon, a pad, and period swimwear by showing how each absorbs or contains liquid, set to a trending audio.
Open original ↗25M
Views
2.3%
Engagement
90/100
Virality
Likes 554KComments 5.4KShares 107K
Why it worked
The video uses a visual demonstration to compare period products in a relevant environment (water), making it highly engaging and educational. The trending audio adds to its shareability, and the clear comparison addresses a common concern for the target audience. The 'reveal' of period swimwear offers a solution, creating a strong call to action or interest for a product.
clear visual demonstration of product effectivenessrelatable scenario for the target audienceuses trending audio for increased reachsimple and effective comparison format
product demonstrationeducationcomparison
How to reproduce this format
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