×220E-commerce TikTok video that did 220× its author's usual
💃💃 #periodswimwear #periodbikini #girls
@mysecretswim · 331K followers
This creator normally gets 113K views. This one got 25M. That gap — not the raw number — is what makes the format worth copying.
Two girls stand in a pool, comparing a tampon, a pad, and period swimwear by showing how each absorbs or contains liquid, set to a trending audio.
Open original ↗Likes 554KComments 5.4KShares 107K
Why it worked
The video uses a visual demonstration to compare period products in a relevant environment (water), making it highly engaging and educational. The trending audio adds to its shareability, and the clear comparison addresses a common concern for the target audience. The 'reveal' of period swimwear offers a solution, creating a strong call to action or interest for a product.
How to reproduce this format
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