×8“Darling, I have a secret.”
@brookemonk_ · 49M followers
This creator normally gets 15M views. This one got 120M. That gap — not the raw number — is what makes the format worth copying.
A woman in a pink nightgown and white gloves introduces a new lash collection called 'Doting Beauty' in a Barbie-core aesthetic room. She showcases different lash styles and applies them, emphasizing how effortless they are to use.
Open original ↗Likes 9.4MComments 41KShares 91K
Why it worked
The video works because it leverages the popular Barbie-core aesthetic, creating a visually appealing and aspirational environment. The clear product demonstration, combined with a confident and charming presenter, effectively showcases the lashes and their ease of use. The playful tone and direct address to the viewer create an engaging and personal connection.
How to reproduce this format
More e-commerce hooks that worked
“The toy-saving mom hack I didn’t know I needed! 🙌”×5830 its author's norm
“Why is this so therapeutic...”×4670 its author's norm
“50 ct. light pink + lilies 🌺”×3702 its author's norm
TikTok breakdown×3469 its author's norm