“I CANNOT BELIEVE THIS 😭🪿”
@camiriepe · 17K followers
×193its author's usual
This creator normally gets 2.8K views. This one got 540K. That gap — not the raw number — is what makes the format worth copying.
The video shows a person's journey to a Goodwill store and their excitement as they find several items from their thrift wishlist, culminating in the discovery of a highly sought-after ceramic goose cookie jar.
Open original ↗540K
Views
11.4%
Engagement
85/100
Virality
Likes 61KComments 472Shares 706
Why it worked
The video works because it taps into the relatable joy of finding a long-sought-after item, especially at a thrift store. The emotional reaction of the creator is authentic and infectious, creating a strong connection with viewers who share similar thrifting passions. The use of a trending audio adds to its discoverability and engagement.
Authentic emotional reactionRelatable experience of finding a desired itemGood use of trending audioClear narrative progression from search to find
thrifting findswishlist revealspersonal joy
How to reproduce this format
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