TikTokE-commerce
“asmr on my bf claw machine”
@leeleetap · 1.6M followers
We have not measured this creator's own baseline yet, so we cannot say whether 33M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person plays an ASMR claw machine game where their boyfriend is the 'claw' trying to grab various plush toys. The player inserts 'Leleetap' currency and directs the boyfriend to pick up specific plushies, which he then delivers.
Open original ↗33M
Views
2.8%
Engagement
90/100
Virality
Likes 911KComments 12KShares 41K
Why it worked
The video works because it combines the popular ASMR trend with a humorous and relatable concept of a 'boyfriend claw machine'. The visual of the boyfriend inside the box acting as the claw is unexpected and funny, while the ASMR sounds provide a calming and engaging auditory experience. The interactive nature of choosing plushies adds to the entertainment value.
Original and creative conceptEngaging ASMR soundsHumorous interaction between the player and the 'claw'Relatable relationship dynamic (playing games with a partner)
ASMRHumorRelationship ContentCreative DIY
How to reproduce this format
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