“if my house is clean”
@cleaningwithida · 2.2M followers
We have not measured this creator's own baseline yet, so we cannot say whether 34M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A montage of various cleaning activities, from vacuuming floors and mattresses to scrubbing toilets and organizing under-sink cabinets, set to a voiceover discussing how cleaning helps organize one's mind.
Open original ↗34M
Views
10.0%
Engagement
85/100
Virality
Likes 3.4MComments 7.4KShares 119K
Why it worked
The video taps into the relatable feeling of finding mental clarity through physical organization and cleaning. The satisfying visuals of dirt being removed and spaces being tidied, combined with a calming voiceover, create an engaging and therapeutic viewing experience. The use of popular cleaning products also makes it aspirational and provides product discovery.
relatable voiceoversatisfying visualsclear demonstration of cleaning productsfast-paced editing keeps engagement
cleaningorganizationmental well-being
How to reproduce this format
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