E-commerce Instagram video that did 3× its author's usual
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@buneko.np_ · 23K followers
This creator normally gets 9.8K views. This one got 32K. That gap — not the raw number — is what makes the format worth copying.
The video showcases a collection of colorful, handcrafted flower bouquets, emphasizing their best-selling status. A person is seen carefully placing each bouquet into a transparent, polka-dotted carrying bag, highlighting the packaging process for customer orders.
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Why it worked
The video works by showcasing the product in an appealing way, highlighting its popularity and the care taken in packaging. The satisfying process of placing each bouquet into its bag, combined with the upbeat music, creates a positive and trustworthy brand image. The 'best selling' claim acts as social proof, encouraging potential customers.