×15E-commerce Instagram video that did 15× its author's usual
СКИДКИ ДО 80% 😱🔥 С 8 Августа до 20 августа В магазине PRIME АДРЕС: Ярагского 53А
@prime.mhk · 65K followers
×15its author's usual
This creator normally gets 20K views. This one got 436K. That gap — not the raw number — is what makes the format worth copying.
A woman tours a men's clothing store, highlighting various items and asking a male employee about their original prices versus their heavily discounted prices, encouraging viewers to shop before the sale ends.
Open original ↗436K
Views
0.4%
Engagement
75/100
Virality
Likes 1.6KComments 71Shares —
Why it worked
The video creates urgency with a limited-time offer and uses a call-and-response format to reveal significant discounts, making the deals feel exclusive and compelling. The clear price comparisons highlight the value, encouraging immediate action.
Clear price comparisons highlight significant savings.Engaging two-person presentation keeps viewers interested.Direct call to action with a clear deadline creates urgency.Humorous elements (black and white filter, playful banter) add entertainment value.
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How to reproduce this format
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