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InstagramE-commerceVoiceover + b-roll

E-commerce Instagram video that did 8× its author's usual

🇳🇵💐

@buneko.np_

×8its author's usual

This creator normally gets 8.5K views. This one got 67K. That gap — not the raw number — is what makes the format worth copying.

A video showing the process of packing multiple single lily bouquets into a large cardboard box for shipping. The bouquets are individually wrapped in clear plastic with decorative ribbons and mesh, and come in various colors.

Open original ↗
67K
Views
2.4%
Engagement
75/100
Virality

Likes 1.6KComments 17Shares

Why it worked

The video works by showcasing the product in an aesthetically pleasing way, highlighting the care taken in packaging, and using a trending audio to capture attention. The repetitive action of packing is satisfying to watch and creates a sense of abundance and demand for the product.

Visually appealing product presentationSatisfying packing processEffective use of trending audioClear demonstration of product quantity and variety
Product ShowcaseBehind the ScenesPackaging ProcessCustomer Satisfaction

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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