×1387InstagramE-commerce
E-commerce Instagram video that did 1387× its author's usual
@kasemshoes · 203K followers
×1387its author's usual
This creator normally gets 2.5K views. This one got 4.2M. That gap — not the raw number — is what makes the format worth copying.
The video shows a man in traditional attire dancing energetically to a trending audio, interspersed with clips of other people dancing to the same audio. The man's movements are exaggerated and humorous, creating a comedic effect.
Open original ↗4.2M
Views
1.9%
Engagement
85/100
Virality
Likes 78KComments 1.3KShares —
Why it worked
The video works due to the contrast between the traditional attire and the energetic, almost silly dance moves, combined with a popular trending audio. The unexpected humor and the 'big mood' text resonate with viewers, making it highly shareable. The intercutting with other dancers reinforces the trend and broadens its appeal.
Humorous and unexpected dance movesCatchy trending audioRelatable 'big mood' text overlayGood use of contrasting scenes and outfitsEnergetic pacing
HumorDance TrendsCultural Expression
How to reproduce this format
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