InstagramE-commerce
“我們EHÖUS真搶手⋯⋯”
@8moon_yoyo · 21K followers
We have not measured this creator's own baseline yet, so we cannot say whether 1.7M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A person is walking with a tote bag when another person runs up and snatches it. The first person then reveals an axe embedded in their head, scaring the snatcher away. The person with the axe then retrieves their bag and walks off.
Open original ↗1.7M
Views
2.6%
Engagement
85/100
Virality
Likes 44KComments 454Shares —
Why it worked
The unexpected and absurd visual of an axe in the head, combined with the dramatic music, creates a humorous and shocking moment that captures attention and encourages sharing. The relatable scenario of bag snatching adds a layer of unexpected twist.
Unexpected visual gagRelatable initial scenarioClear brand integration at the endGood use of trending audio
humorbrand promotionunexpected twists
How to reproduce this format
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