InstagramE-commerce
“don’t wait — fresh drops on our website.”
@browntoast__ · 53K followers
We have not measured this creator's own baseline yet, so we cannot say whether 374K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman stands behind a man sitting on a chair with an orange on his head, holding a baseball bat as if to hit the orange. The video cuts between close-ups of the clothing and wider shots of the scene, with the woman eventually swinging the bat and hitting the orange.
Open original ↗374K
Views
1.0%
Engagement
75/100
Virality
Likes 3.6KComments 24Shares —
Why it worked
The suspense of whether the woman will hit the orange, combined with the rhythmic sound design and quick cuts, creates an engaging and memorable visual that highlights the fashion items in an unconventional way.
unique and attention-grabbing concepteffective product showcasing through dynamic shotsgood use of sound design to enhance suspense
product showcaseentertainmentbrand identity
How to reproduce this format
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