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InstagramE-commerceVoiceover + b-roll

“POV: Marketing is key”

@moremoneymorelove.de · 173K followers

We have not measured this creator's own baseline yet, so we cannot say whether 1.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a behind-the-scenes look at a photoshoot for a clothing brand, transitioning from the setup to the final styled shots of models wearing the brand's apparel. It emphasizes the importance of marketing in fashion.

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1.2M
Views
5.9%
Engagement
75/100
Virality

Likes 72KComments 264Shares —

Why it worked

The video works by offering an exclusive, behind-the-scenes glimpse into the creation of fashion content, appealing to curiosity and showing the effort behind brand presentation. The 'POV: Marketing is key' hook immediately sets the context and value proposition, while the transition from raw footage to polished shots demonstrates the impact of good marketing.

Effective use of POV to draw viewers in.Clear demonstration of the impact of marketing.Smooth transitions between raw and polished footage.Strong brand messaging at the end.
Behind the ScenesBrand StoryMarketing Insights

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