×0“Let's try together the Sheglam Insta Ready Sunset Blur Setting Powder.”
@arsalaishaq · 120K followers
×0its author's usual
This creator normally gets 44K views. This one got 11K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates the application of Sheglam Insta Ready Sunset Blur Setting Powder and Sheglam blush, showcasing the product's blending capabilities and tan-like finish.
Open original ↗11K
Views
8.1%
Engagement
70/100
Virality
Likes 915Comments 3Shares —
Why it worked
The video works because it's a direct product demonstration with a clear before-and-after implication (though not explicitly shown as a split screen). The creator's enthusiasm and direct address to the camera build trust, and the focus on a specific product from a popular brand like Sheglam appeals to beauty enthusiasts. The 'no filters' claim adds authenticity.
clear product demonstrationengaging presentershows product in userelatable 'no filter' claim
product reviewmakeup tutorialbeauty hacks
How to reproduce this format
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