×24“What is this called?”
@lc_neonsign_ · 782K followers
This creator normally gets 232K views. This one got 5.6M. That gap — not the raw number — is what makes the format worth copying.
A man plays a word-guessing game where the answer to each word is 'gay' or a word that rhymes with 'gay'. The video then transitions into an advertisement for custom neon signs.
Open original ↗Likes 164KComments 2.1KShares —
Why it worked
The word-guessing game creates an interactive and engaging hook, leveraging curiosity and a playful, slightly provocative theme to capture attention. The unexpected reveal of 'gay' as the answer to all the word puzzles creates a humorous and memorable moment. This strong engagement then transitions into a product advertisement, using the established attention to showcase the product.
How to reproduce this format
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