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“Oh, hey Alfred. Your steak dinner, sir. Oh, uh, I asked for salmon.”

@grantbeans · 2.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 58M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man in a bathtub asks his butler for salmon instead of steak. The butler then goes on a mission to prepare salmon, which includes fishing in the bathtub, filleting the fish, baking it, and garnishing it. He then serves it to two men in a restaurant, along with a 'secret sauce'. The two men then go on a mission to find out what the secret sauce is, only to discover it's Harry's body wash.

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58M
Views
10.0%
Engagement
90/100
Virality

Likes 5.8MComments 19KShares

Why it worked

The video works due to its comedic storytelling, unexpected twists, and high production quality. The absurdity of the situations, like fishing in a bathtub and digging for sauce, keeps viewers engaged. The reveal of Harry's body wash as the 'secret sauce' is a clever and humorous product placement that ties the entire narrative together, making it memorable and shareable.

Engaging storyline with a clear beginning, middle, and end.Humorous and unexpected twists keep the viewer entertained.High production quality with good acting and creative scene changes.Effective and memorable product placement.Fast pacing maintains viewer interest.
humorproduct showcasestorytelling

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