“I lied on my resume and got an SMM job in this flower shop. Please like or I'll be fired.”
@dorsflowerskzn · 1.4K followers
We have not measured this creator's own baseline yet, so we cannot say whether 2.3M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman stands outside a flower shop, claiming she lied on her resume to get an SMM job there and asks for likes to avoid being fired. The video then transitions to showcase various flowers and plush toys inside the shop with magical effects.
Open original ↗2.3M
Views
7.8%
Engagement
85/100
Virality
Likes 180KComments 1.8KShares —
Why it worked
The video uses a relatable and humorous 'fake it 'til you make it' narrative, creating a curiosity gap and encouraging engagement through a direct plea for likes. The magical transition and product showcase then highlight the appealing aspects of the business, making viewers want to support the 'underdog' SMM manager.
Relatable and humorous storytelling hookDirect call to action for engagementEffective use of magical transitions to showcase productsHighlights the product variety and appeal
behind the sceneshumorproduct showcaseengagement bait
How to reproduce this format
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