×225“Ukraine accuses Russia of committing a war crime after a video was released showing a drone chasing down and wounding a civilian in the southern Ukrainian city of Kherson.”
@nbcnews · 12M followers
×225its author's usual
This creator normally gets 59K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A drone is seen chasing a civilian near a street vendor stall. The drone then explodes, creating a cloud of smoke and debris. The civilian is seen getting up and walking away, seemingly injured.
Open original ↗13M
Views
7.4%
Engagement
90/100
Virality
Likes 972KComments 12KShares 197K
Why it worked
The video is shocking and provides a raw, unfiltered look at a conflict, which can generate strong emotional responses and high engagement due to its impactful nature and the controversy surrounding civilian targeting.
Raw and authentic footageHigh emotional impactTimely and relevant to current events
newscurrent eventsconflict
How to reproduce this format
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