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“and that's the LAST TIME i try filming an aesthetic vlog”

@emilee.s.rae · 2.2K followers

×15434its author's usual

This creator normally gets 1.5K views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.

A woman attempts to film an aesthetic vlog of her making coffee, but repeatedly struggles with a coffee machine that makes loud, unexpected noises, leading to a comedic and relatable moment of frustration.

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23M
Views
4.2%
Engagement
90/100
Virality

Likes 934KComments 9.1KShares 247K

Why it worked

The video works because it's highly relatable. Many people attempt to create 'aesthetic' content and encounter unexpected, unglamorous mishaps. The sudden loud noises from the coffee machine, combined with the creator's visible frustration and the humorous text overlay, create a strong comedic effect. The contrast between the intended aesthetic and the reality is a common and engaging trope on short-form video platforms, leading to high shareability and comments from viewers who have experienced similar situations.

Relatability of trying to create perfect content and failing.Excellent comedic timing with sound effects and visual reactions.Clear and concise text overlay that sets the tone.Simple premise that resonates with a broad audience.
relatable humoreveryday strugglesbehind-the-scenescomedy of errors

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