“and that's the LAST TIME i try filming an aesthetic vlog”
@emilee.s.rae · 2.2K followers
This creator normally gets 1.5K views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.
A woman attempts to film an aesthetic vlog of her making coffee, but repeatedly struggles with a coffee machine that makes loud, unexpected noises, leading to a comedic and relatable moment of frustration.
Open original ↗Likes 934KComments 9.1KShares 247K
Why it worked
The video works because it's highly relatable. Many people attempt to create 'aesthetic' content and encounter unexpected, unglamorous mishaps. The sudden loud noises from the coffee machine, combined with the creator's visible frustration and the humorous text overlay, create a strong comedic effect. The contrast between the intended aesthetic and the reality is a common and engaging trope on short-form video platforms, leading to high shareability and comments from viewers who have experienced similar situations.