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TikTokBusinessDay in the life

“I was so angry! HUGE UPDATE.”

@simonsquibb · 9.0M followers

×41its author's usual

This creator normally gets 218K views. This one got 8.8M. That gap — not the raw number — is what makes the format worth copying.

A man helps a talented chef achieve her dream of owning her own restaurant by buying the current cafe for her and gifting her a custom logo for her new business.

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8.8M
Views
14.0%
Engagement
90/100
Virality

Likes 1.2MComments 11KShares 27K

Why it worked

This video works because it taps into universal themes of kindness, ambition, and overcoming obstacles. The emotional journey of the chef, from a dream to reality, is highly engaging and inspiring. The element of surprise and the genuine joy of the chef create a strong emotional connection with the audience. The narrative structure, with a clear problem and resolution, keeps viewers invested in the story.

Strong emotional narrative arcClear protagonist and antagonist (initial problem)Positive and inspiring resolutionAuthentic reactions and interactionsEffective use of on-screen text to guide the story
inspirationcommunity supportentrepreneurshipfeel-good stories

How to reproduce this format

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