×8961InstagramBusiness
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”
@besantas · 27K followers
×8961its author's usual
This creator normally gets 1.8K views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
A man plays a video game, and as he selects different vehicles, they appear in the real world in front of him. He eventually selects a wheelbarrow and is pushed away in it by another man.
Open original ↗17M
Views
11.5%
Engagement
75/100
Virality
Likes 1.9MComments 14KShares —
Why it worked
This video works because it leverages a popular gaming concept (Need for Speed) and applies it to a real-world, unexpected context (construction vehicles). The visual effects of the vehicles 'spawning' in are engaging, and the humorous twist at the end with the wheelbarrow creates a memorable and shareable moment. The use of a loading bar builds anticipation.
Creative use of a popular trend/game concept.Good visual effects for the vehicle appearances.Humorous and unexpected ending.Clear branding at the end.
humorproduct showcasebrand personality
How to reproduce this format
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