×1“3, 2, 1...”
@notbrookemonk · 13M followers
×1its author's usual
This creator normally gets 754K views. This one got 910K. That gap — not the raw number — is what makes the format worth copying.
A woman applies a pink clay stick mask to her face and neck, then dunks her face into a bowl of ice water to activate and rinse the mask, showing off her brightened skin.
Open original ↗910K
Views
5.5%
Engagement
80/100
Virality
Likes 50KComments 680Shares 403
Why it worked
The video starts with an immediate, attention-grabbing action (dunking face in ice water) which creates curiosity. The creator then explains the product's benefits and demonstrates its easy application, making it relatable and desirable. The 'before and after' effect on her skin, combined with the trending ice bath component, enhances virality.
Engaging and trending hookClear product demonstration and benefitsRelatable problem (dull skin from travel)Shows visible results
skincare routineproduct reviewbeauty hackschallenge
How to reproduce this format
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