×5668“Может кончики подровнять?”
@marusiahair · 7.8K followers
This creator normally gets 2.3K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A client with long, frizzy blonde hair sits in a salon chair, facing away from the camera. The hairdresser asks if she wants to trim the ends, but the client emphatically refuses, prioritizing length over tidiness. A reaction image of Ryan Gosling appears, covering his mouth in amusement/disbelief.
Open original ↗Likes 107KComments 2.5KShares —
Why it worked
This video works because it taps into a relatable and humorous scenario common in hair salons: clients prioritizing length over healthy ends. The exaggerated reaction from the client and the addition of a popular meme (Ryan Gosling) amplify the comedic effect, making it highly shareable. The 'before' state of the hair also creates a visual contrast that draws viewers in, even if the 'after' isn't shown.
How to reproduce this format
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