E-commerce TikTok video that did 1× its author's usual
It's a #HUAWEIFreeClip2S Blind Box! How would you style yours? #NowIsYourMoment
@huaweimobile · 4.1M followers
This creator normally gets 9.9M views. This one got 4.8M. That gap — not the raw number — is what makes the format worth copying.
This video showcases people picking blind boxes containing Huawei FreeClip 2S earbuds, revealing different styles, and then demonstrating how they look when worn. It highlights the product's aesthetic appeal and customization options.
Open original ↗Likes 15KComments 44Shares 416
Why it worked
The blind box concept creates excitement and a sense of surprise, encouraging viewers to watch the reveal. The quick cuts and diverse models showcasing the product make it visually engaging and highlight its versatility and stylish appeal. The trending audio adds to its shareability.