×7“Let’s Make Soy Sauce at Home 🍶☀️”
@msshiandmrhe · 5.9M followers
This creator normally gets 961K views. This one got 6.2M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates the multi-day process of making soy sauce from scratch, starting with soaking and steaming soybeans, then introducing koji mold, and finally fermenting them in salted water under sunlight for two months.
Open original ↗Likes 378KComments 2.2KShares 25K
Why it worked
The video works because it showcases a complex, traditional food-making process that many viewers might find fascinating and educational. The clear, step-by-step instructions, combined with satisfying visual transformations (like the mold growth and color changes), keep viewers engaged. The long-term commitment (2 months) also adds an element of intrigue and anticipation for the final result.
How to reproduce this format
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