InstagramFood
“На столе чьи сигареты лежат?”
@theburgeraksu · 5.3K followers
We have not measured this creator's own baseline yet, so we cannot say whether 29M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A burger shop employee receives a series of increasingly bad news messages on his phone, including a breakup, a military summons, and a pregnancy announcement, all while serving a customer. The customer then offers him a free drink as a gesture of sympathy.
Open original ↗29M
Views
3.6%
Engagement
90/100
Virality
Likes 1.0MComments 4.0KShares —
Why it worked
The video uses relatable everyday situations (receiving bad news) and combines them with unexpected, escalating events for comedic effect. The on-screen text messages create a sense of immediacy and direct engagement, while the final act of kindness from the customer provides a heartwarming and memorable twist, making it highly shareable.
relatable scenario of receiving bad newsescalating comedic tensionunexpected heartwarming twist at the endeffective use of on-screen text messages for storytelling
humorrelatabilitycustomer service
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