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TikTokFoodTutorial

“Strawberry Nutella Brownies Perfect brownies for summer!”

@audreybakes

We have not measured this creator's own baseline yet, so we cannot say whether 6.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video showcases the creation of strawberry Nutella brownies, from mixing the batter to baking and decorating with fresh strawberries and a Nutella drizzle, ending with a close-up of the finished product being cut and enjoyed.

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6.2M
Views
10.5%
Engagement
85/100
Virality

Likes 649KComments 1.4KShares 123K

Why it worked

The video works because it presents a visually appealing and easy-to-follow recipe for a popular dessert. The use of trending audio, clear steps, and a satisfying reveal of the finished product makes it engaging. The combination of familiar ingredients like Nutella and strawberries adds to its appeal, triggering cravings and encouraging viewers to try the recipe.

Clear, step-by-step instructionsVisually appealing final productSatisfying cutting and tasting shotsPopular and relatable ingredients (Nutella, strawberries)Engaging background music
recipedessertbaking

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