“I've been testing out these new Medicube eye patches recently and they have literally been a lifesaver after like long days.”
@grwmia.o · 2.0M followers
This creator normally gets 489K views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A young woman shares her skincare routine using Medicube eye patches and a jelly mist, highlighting the benefits of each product for hydration and skin barrier strength. She demonstrates the texture of the eye patches and applies the mist in different ways.
Open original ↗Likes 346KComments 866Shares 3.5K
Why it worked
The video works because it directly addresses common skincare concerns like tired eyes and dry skin. The creator clearly explains the product benefits and demonstrates their application, building trust and showing tangible results (glowing skin). The use of a popular creator influencer also adds to its appeal and reach.