×3TikTokFood
“Butter vs Oil”
@_doublebite_ · 1.9M followers
×3its author's usual
This creator normally gets 15M views. This one got 43M. That gap — not the raw number — is what makes the format worth copying.
A man conducts a cooking experiment comparing butter and oil by cooking chicken, noodles, and sausages in each, then tasting and declaring a winner for each food item.
Open original ↗43M
Views
5.2%
Engagement
90/100
Virality
Likes 2.2MComments 9.9KShares 70K
Why it worked
The video works due to its clear comparative format, satisfying cooking sounds, and the element of surprise in the results. The visual contrast between the two cooking methods and the final products is highly engaging, and the quick cuts maintain viewer attention.
clear visual comparisonengaging sound designquick pacing keeps attentionhumorous reactions from the host
food challengecooking experimenttaste test
How to reproduce this format
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