×21Beauty TikTok video that did 21× its author's usual
doing my makeup based on my name 🤭 & I got Alexandra leclerc ! 🦋✨ 🦋 PRODUCTS 🦋 @Ciele Cosmetics tint & protect skin tint in light medium @COVERGIRL sun & sculpt bronzing serum in light @rhode skin pocket bronze in sunbed @Makeup By Mario surreal skin setting powder in neutral light @Unleashia Global eyebrow pencil in Kraft brown @Rare Beauty brow harming eyebrow gel in warm brown makeupbymario ethereal eyeshadow palette & master mattes eyeshadow palette @Hourglass Cosmetics ambient lighting palette in volume II @cliocosmetics_global kill lash superproof mascara @SHISEIDO eyelash curler rhode peptide lip shape in lunge @MakeUpForEverUSA lipliner in universal earth rhode peptide lip boost @anua_global PDRN hyaluronic capsule spray brushes are by @rephr @Toolbox Beauty
@asianndra · 364K followers
This creator normally gets 244K views. This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.
A woman attempts to recreate a 'makeup based on your name' look after searching her name, 'Alexandra,' on TikTok. She applies various makeup products, narrating her process and expressing her feelings about the look, eventually styling her hair into a slicked-back bun to match the inspiration photo.
Open original ↗Likes 333KComments 622Shares 2.7K
Why it worked
The video works because it taps into a popular and relatable trend of 'makeup based on your name,' creating curiosity and engagement. The creator's humorous and self-deprecating commentary makes the content entertaining and authentic, while the step-by-step makeup application provides value to viewers interested in beauty. The before-and-after comparison and the final reveal encourage viewers to watch till the end.
How to reproduce this format
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