TikTokFood
“Butter vs Oil”
@_doublebite_ · 1.9M followers
×4its author's usual
This creator normally gets 15M views. This one got 65M. That gap — not the raw number — is what makes the format worth copying.
A man conducts a cooking experiment comparing butter and oil by frying bread, steak, and squid in each, then tasting and declaring butter the winner for each item.
Open original ↗65M
Views
5.5%
Engagement
90/100
Virality
Likes 3.6MComments 21KShares 113K
Why it worked
The video works because it presents a clear, relatable comparison of two common cooking fats. The visual contrast in cooking methods and the clear taste test results create a satisfying conclusion. The use of popular, relatable foods (bread, steak, squid) broadens its appeal, and the sound design enhances the sensory experience.
Clear visual comparisonEngaging sound designRelatable food itemsSatisfying conclusion with a 'winner'Fast-paced editing keeps viewer engaged
food experimentstaste testscooking tipsproduct comparison
How to reproduce this format
More food hooks that worked
Explore more
@_doublebite_ full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views