×20“Apparently you're not chopped, you're just not doing your makeup according to your name.”
@itsbabykelz · 979K followers
This creator normally gets 971K views. This one got 19M. That gap — not the raw number — is what makes the format worth copying.
A beauty influencer applies a full face of makeup, demonstrating a 'full glam baddie' look inspired by searching her name 'Kelly makeup'. She showcases various products and techniques, including layered concealers, cream blush, and sharp eyeliner, to achieve a bright, flawless, and sculpted appearance.
Open original ↗Likes 1.4MComments 5.0KShares 17K
Why it worked
The video leverages a trending challenge ('do your makeup according to your name') which encourages viewer participation and curiosity. The influencer's confident and engaging personality, combined with a detailed demonstration of a 'full glam' makeup look, appeals to beauty enthusiasts. The satisfying application of products and the dramatic transformation keep viewers engaged, while the interactive question at the end prompts comments and further engagement.
How to reproduce this format
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