×3“I love it”
@embreighcourtlyn · 6.8M followers
×3its author's usual
This creator normally gets 6.7M views. This one got 20M. That gap — not the raw number — is what makes the format worth copying.
A split-screen video shows a woman before and after a hair color transformation. The top screen shows her with blonde hair, and the bottom screen shows her with a new brown hair color, both in a salon setting.
Open original ↗20M
Views
9.9%
Engagement
85/100
Virality
Likes 2.0MComments 8.2KShares 177K
Why it worked
The split-screen format immediately highlights a dramatic before-and-after, creating curiosity and satisfaction for viewers interested in beauty transformations. The use of a trending audio makes it highly shareable and discoverable.
Clear and dramatic before-and-after comparisonEngaging facial expressions and posesUtilizes trending audio for increased reachSimple yet effective visual storytelling
Hair TransformationBeauty MakeoverBefore & After
How to reproduce this format
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