×3“Being useless to men changed my life.”
@beccaxbloom · 6.1M followers
This creator normally gets 3.9M views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A woman in pajamas explains how being "useless" to men changed her life, discussing the Benjamin Franklin effect and how women often make the mistake of over-investing in relationships, leading to their partners becoming less attached.
Open original ↗Likes 1.7MComments 7.3KShares 177K
Why it worked
The video works because it presents a counter-intuitive and controversial take on relationship dynamics, immediately grabbing attention. The speaker's direct address, clear explanations, and use of a relatable personal anecdote (her friend's experience) make the psychological concept accessible and engaging. The "Benjamin Franklin effect" is a well-known psychological principle, lending credibility to her argument. The topic taps into common insecurities and experiences in relationships, encouraging viewers to self-reflect and share their own thoughts in the comments.
How to reproduce this format
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