×4“Okay not a prank this time @Hairby_chrissy”
@embreighcourtlyn · 6.8M followers
×4its author's usual
This creator normally gets 6.7M views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.
A young woman records herself in a salon before and after getting her hair colored and styled. She showcases her new look with various poses and smiles.
Open original ↗23M
Views
11.7%
Engagement
85/100
Virality
Likes 2.7MComments 17KShares 311K
Why it worked
The video works because it leverages the popular 'before and after' format, especially effective in beauty transformations. The use of trending audio, quick cuts, and the creator's engaging personality make the transformation satisfying to watch. The dramatic change in hair color and style creates a strong visual impact, appealing to viewers interested in beauty and hair trends.
Clear before and after contrastEngaging creator personalityTrending audio useVisually appealing transformation
Hair TransformationBeauty MakeoverSalon Experience
How to reproduce this format
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