×3“I just bought 50,000 damaged pickles and I'm going to put them all in a pool and go swimming.”
@serenaneel · 12M followers
This creator normally gets 8.7M views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A woman buys 50,000 damaged pickles that were unsellable and undonatable to prevent them from going to a landfill. She then enlists help to unbox, rinse, and fill a swimming pool with the pickles before jumping in for a swim and having a pickle pool party with friends and family.
Open original ↗Likes 3.2MComments 20KShares 248K
Why it worked
The video works due to its extreme and unusual premise (filling a pool with pickles), which immediately grabs attention and creates a strong curiosity gap. The clear purpose of preventing waste adds a positive, relatable element, while the step-by-step process of unboxing and filling the pool builds anticipation. The final payoff of swimming in the pickle pool and hosting a party delivers on the initial bold claim, making it highly entertaining and shareable.
How to reproduce this format
More other hooks that worked
“and that's the LAST TIME i try filming an aesthetic vlog”×15434 its author's norm
“first trend in 2026 btw”×7540 its author's norm
“8 parenting hacks I learned from a nanny with a PhD”×6203 its author's norm
“money money money”×5266 its author's norm