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“It's June, so let's make this a summer bathroom.”

@serenaneel · 12M followers

×3its author's usual

This creator normally gets 8.7M views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.

A woman transforms her bathroom by painting a Spongebob Squarepants-themed mural. She starts by painting the walls green and blue, then uses a projector to trace and paint various characters and elements from the show, including Spongebob, Patrick, Squidward, Gary, jellyfish, and a 'Jellyfish Fields' sign.

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22M
Views
15.1%
Engagement
90/100
Virality

Likes 3.3MComments 11KShares 98K

Why it worked

The video works because it showcases a creative and ambitious DIY project with a popular, nostalgic theme. The step-by-step process, combined with the creator's engaging personality and humor, makes the transformation satisfying to watch. The use of a projector for tracing adds a clever hack that makes the project seem more achievable for viewers, boosting engagement. The final reveal of the vibrant, completed mural is highly shareable and visually appealing.

Engaging personality of the creatorClear step-by-step processCreative and unique project ideaNostalgic and popular theme (Spongebob)Humorous voiceover and on-screen text
DIY Home DecorCreative ProjectsNostalgia

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