×109“Acne coverup tutorial!!💕guys it works, try it!!!💕”
@serenasrosess · 259K followers
×109its author's usual
This creator normally gets 71K views. This one got 7.7M. That gap — not the raw number — is what makes the format worth copying.
A woman with acne-prone skin demonstrates an ASMR-style makeup routine to cover up blemishes, using various products and techniques, while making distinct sounds for each step.
Open original ↗7.7M
Views
4.3%
Engagement
85/100
Virality
Likes 332KComments 641Shares 21K
Why it worked
The ASMR elements create a calming and engaging experience, while the clear before-and-after transformation of covering acne resonates with a wide audience seeking practical beauty solutions. The quick cuts and focused product application keep viewers engaged.
Clear demonstration of product applicationEngaging ASMR soundsRelatable problem (acne cover-up)Visible before-and-after transformation
beauty hacksmakeup tutorialsskin careASMR
How to reproduce this format
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