×1Beauty TikTok video that did 1× its author's usual
It's basically sephora, but run by a chinese mom
@beccaxbloom · 6.1M followers
×1its author's usual
This creator normally gets 3.9M views. This one got 4.8M. That gap — not the raw number — is what makes the format worth copying.
A woman reveals her mother's extensive, alphabetized collection of skincare and beauty products, explaining that she never needs to buy her own because her mom is a 'hoarder'.
Open original ↗4.8M
Views
9.1%
Engagement
85/100
Virality
Likes 433KComments 1.2KShares 11K
Why it worked
The video taps into relatable themes of parental quirks and unexpected luxury, creating a 'wow' factor with the sheer volume and organization of the skincare collection. The personal story combined with a visually impressive reveal generates curiosity and engagement, making viewers want to see more and comment on the situation.
Relatable and humorous personal storyVisually engaging reveal of an impressive collectionClear and concise narrativeGood pacing between talking head and b-roll
personal storycollection revealbeauty hacks
How to reproduce this format
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