“I went to buy a car... then HIRED her! 😱”
@simonsquibb · 9.0M followers
This creator normally gets 218K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.
A man approaches a woman working at a Porsche dealership and asks her about her dream. She expresses her desire to make a name for herself in the luxury automotive industry, possibly by starting her own content agency. The man then offers to be her first client, paying her to create a post for him, effectively launching her business on the spot.
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Why it worked
The video works because it tells a compelling, feel-good story of someone's dream being realized unexpectedly. It taps into aspirations of entrepreneurship and provides a clear, actionable example of how to start a business, making it highly relatable and inspiring. The element of surprise and generosity also makes it highly shareable.