×97“From Argentinians trying Kansas City barbeque to Brits discovering Buc-ees and the Scots draining Boston’s beer supply, international fans are embracing U.S. culture during the #FIFAWorldCup.”
@nbcnews · 12M followers
This creator normally gets 59K views. This one got 5.8M. That gap — not the raw number — is what makes the format worth copying.
The video showcases international soccer fans experiencing various aspects of American culture, particularly food and drink, during the World Cup. It features fans trying American fast food, visiting a popular Texas gas station, enjoying cheesecake, and celebrating in the streets.
Open original ↗Likes 740KComments 5.9KShares 34K
Why it worked
The video works because it taps into the universal appeal of cultural exchange and discovery. People are naturally curious about how others experience new things, especially when it involves popular culture and food. The use of diverse international fans adds relatability and broadens its appeal, while the upbeat music and quick cuts maintain viewer engagement. It also leverages the excitement of a major event like the World Cup to frame these cultural experiences.
How to reproduce this format
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